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The Problem
Individuals Are
Disengaged
Despite a strong sense of Jewish identity reported among North American Jewish millenials, Jewish individuals are largely uninformed about the breadth of opportunities available to them and accessing Jewish programming is often technically cumbersome and frustrating.
Organizations Struggle to Connect
Few Jewish organizations have the technical capabilities needed to effectively reach and sustain connection with their audience. Additionally, most Jewish organizations struggle to successfully leverage data to build stronger, lasting constituent relationships,
People strongly identify with being Jewish, but claiming their attention is increasingly difficult
Jewish households associate with the Jewish community less and less
Competition in the "Attention Economy" is fierce
We're all glued to our phones
We now spend
more time on smart phones
than watching TV
2 out of 5 young adults are
online "Almost Constantly"
-Pew Research (7/15- 1/18)
6.3 hours per day spent
on our mobile devices
-eMarketer 10/18 (2016-2018)
We now book everything with apps
5 out of 6 active Jewish constituents regularly use apps for tickets reservations and other
transactions
-JFMD NEXTGen Survey 2019
26 million monthly diners
via online reservations
2 million events per year
500 k wellness practitioners
125 million monthly bookings using OpenTable
software
3 million tickets per week
58 million active consumers
60 k event organizers
Young Jewish adults are asking for Jliive
5 out of 6 active Jewish constituents would prefer a single portal with all events in one place
-JFMD NEXTGen Survey 2019
5 out of 6 active Jewish constituents would prefer to have
payment securely stored
for easier registration
-JFMD NEXTGen Survey 2019
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